Honorable Mention 2025 / Packaging / Beverage

Morosha Dzherelna

  • Prize
    Honorable Mention in Beverage / Packaging
  • Company
    A|S Strategy, Branding & Communication
  • Lead
    Antonia Skaraki
  • Team
    Antonia Skaraki, Andreas Deskas, Naya Koutroumani
  • Client
    Global Spirits Ukraine

Launched amidst war, Morosha Dzherelna symbolizes resilience and renewal, reflecting Ukraine’s courage and hope for a brighter future. Its bold geometric design, inspired by the Ukrainian flag and ethnic symbols, connects to the Carpathian source of this life-giving water. Embodying forward-thinking, self-reliance, and authenticity, it stands as a quiet companion, urging Ukrainians to embrace their inner strength. More than a refreshment, it’s "The Water of the Next Day," a testament to Ukraine’s brave spirit and boundless future possibilities.

We’ve been around for 30 years. And turn younger by the day. We’re one solid team of 8 different characters. We believe creativity can change the world. We take our work seriously but not ourselves. Before we analyze a product, we sense its aura. Before we categorize it, we feel its power. We have the passion to make a difference and the knowledge to support it. We walk first then run. We don’t look troubled when troubleshooting. Every idea is a positioning on life. Every client is unique. We have a journey together. Let’s walk.