Honorable Mention 2023 / Branding / Brand design

The Pourium - Rebranding

  • Prize
    Honorable Mention in Brand design / Branding
  • Company
    BTI Brand Innovations Inc.
  • Lead
    Parveen Dhupar and Danny D'Amario
  • Client
    The Pourium
  • Video

A wine retailer made the strategic decision to completely rebrand - an initiative that included a new visual identity, name, logo, and updated marketing collateral.A brand story and brand guidelines were developed to help communicate the new look. Branding was then rolled out across all marketing channels and included in-store POP, staff attire and vehicle graphics.