yue shan no. - Mountain song tea packaging

• Prize
  Honorable Mention in Beverage / Packaging
• Company
  Hunan Shanhai Creative Culture Design
• Lead
  Bai Yi
• Client
  Hunan Yueshan Tea Co., Ltd

The design story of China is told by The Oriental aesthetics of China. The main visual inspiration of the packaging comes from the picture of thousands of miles of rivers and mountains. Therefore,when designing the main visual symbol, we adopt the character“?”(it means “ mountain") as a big idea, the momentum of overlapping mountains to express it and the three-dimensional expression to interpret it. In the use of color, mountain blue and water blue are used as visual communication, which highlights the particularity of the brand.