Rebranding Würth Elektronik Group

• Prize
  Honorable Mention in Brand design / Branding
• Company
  Die Neckarprinzen Kommunikation und Design GmbH
• Lead
  Frank Schell (CEO), Henner Buchholz (CD)
• Client
  Würth Elektronik GmbH & Co. KG

The new branding of Würth Elektronik Group is based on a modular design system in which only a few parameters are defined. Through the interaction of the brand elements WE-Square and WE-Line as well as the colours and typography, a branding is created that offers a lot of opportunities for individual design and maximum flexibility. In its entirety, this design principle leads to a brand experience that is tangible at every touchpoint. More than you expect!

We are strategic design experts for excellent and award winning brand communication based in Heilbronn/Germany.