Hotheads Hair Extensions Rebrand

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  The Evoke Agency
• Lead
  Marissa Monett, Alyssa Anastasi
• Team
  Ashley Cannuli, Hayley Haefner, Tom Borges, Marissa Weiher, Josh Landowski, Aaron Schmidt, Nathan Foulks
• Client
  Hotheads Hair Extensions
• Credits
  Website by: Anthro-tech
• Video
  Link to video

Hotheads Hair Extensions needed a rebrand to emphasize the consumer community while maintaining core values. We focused on a timeless look aimed at a wide range of target consumers. After updating brand strategy, there was a need for refreshed marketing materials spanning from a new website to physical marketing collateral and beyond. Our agency hosted a 3-day shoot in the Headquarters' studio; we showcased a variety of styles and highlighted the brand community. Post-shoot, we created a brand video that is uplifting and authentic, featuring Hotheads Hair Extensions stylists, models and UGC.