Youth Corps Rallying Force: Championing Youth Volunteerism For Good

• Prize
  Honorable Mention in Integrated campaigns / Advertising, Social responsibility Focus / Social Responsibility
• University
  Nanyang Polytechnic
• Lead
  Jie Xiang Charles Yao
• Video
  Link to video

During the COVID-19 lockdown period, many youths took on new commitments for self enrichment. As the situation eases into a new normal, many have lost interest & cannot prioritise their time to volunteer as before. This has negatively impacted the beneficiaries. How can we promote and gain awareness for volunteerism, and encourage youths to volunteer more?Rallying Force is a campaign to promote awareness of volunteering through youth engagement and participation. By rallying youths together, we would be able to provide support for beneficiaries in need and champion for youth volunteerism.

Out of the box concepts. Innovative and engaging. Design and photography for brands and people. Hi, I'm Charles, and I design for good. Since young, I had a passion in design and photography, and for many years, I’ve explored this medium, to bring design to life and improve user experiences. I look for new ways to innovate on designs and work creatively. For me, good design is a way to arrest the audience, to plant a little aspiration in their hearts, to be eager to turn the page and learn more about the idea. Ultimately, it’s about creating momentous visuals!