More to Love Campaign

• Prize
  Honorable Mention in Integrated campaigns / Advertising
• Company
  Applied Underwriters, Inc.
• Lead
  Nate Wells
• Team
  Nate Wells, Hudson George, Alex Egner, Jill Gaynor, Rustie Kaster

Applied Underwriters® is expanding into new markets. We communicate this to clients with the More to Love integrated marketing campaign. We have a new website (moretolove.auw.com), new ads and a direct mail campaign for 2020/2021. The new campaign is an evolution of the iconic Big Dog ads, featuring a larger-than-life St. Bernard in a variety of urban and rural locals. As the star of a national campaign for almost a decade, the Big Dog has represented the dependability and steadfastness of Applied’s workers’ compensation products.

Applied Underwriters® is a global risk services firm that helps businesses and people manage uncertainty through its business services, insurance and reinsurance solutions. As a company, Applied Underwriters has been distinguished by its innovative approaches to client care and by its strong financial strength. Applied Underwriters operates widely throughout the US, UK, EU and Middle East. Its operational headquarters is located in Omaha, Nebraska.