C2award
Honorable Mention 2022 / Packaging / Beverage

GOjaming Juice Packaging Design

  • Prize
    Honorable Mention in Beverage / Packaging
  • Company
    Wuhan Mornice Brand Design CO.,LTD
  • Lead
    Qichao An
  • Client
    GOjaming
  • Credits
    Designer:Qichao An

The overall packaging design adopts the color corresponding to the fruit element as the main color of the packaging, which is convenient for consumers to have an intuitive association with the product. The application of real fruit elements fits the freshly squeezed characteristics of the product, and the packaging extracts the logo element of GOjaming to expand the application again, as the main visual of the entire packaging, forming a unique visual identification symbol and realizing the unity of the brand visual chain.

Qichao An:Chinese brand designer, director of WHDS Wuhan Designer Salon, member of Design Special Committee of Wuhan Advertising Association, member of ICVA International Visual Art Council, member of International Youth Art Design Association, founder and design director of Mornice Brand Design. With more than ten years of professional brand planning and design experience, he has won more than 50 domestic and foreign design awards, and has created an original brand design methodology: super focus = super brand. Adhering to the concept that design is a kind of constantly asking people questi