C2award
Honorable Mention 2022 / Advertising / Integrated campaigns

Pounce Arterial Thrombectomy System Campaign

  • Prize
    Honorable Mention in Integrated campaigns / Advertising
  • Company
    Baker Associates
  • Lead
    Trent Johnson
  • Team
    Tony Shidla, Trent Johnson, Mike Tophen
  • Client
    Surmodics, Inc.

Surmodics came to BAKER to create a memorable campaign for their Pounce Arterial Thrombectomy System, with a striking and unique strategy to stand out from the crowd. The puma's sharp focus and intensity delivers the perception of effectiveness of the device, which removes blood clots from patient's veins swiftly and with ultimate precision.