C2award
Honorable Mention 2022 / Branding / Brand identity

ORIX Buffaloes

  • Prize
    Honorable Mention in Brand identity / Branding
  • Company
    Gwg Inc.
  • Lead
    Ikegoshi Akihiro
  • Team
    GWG inc.
  • Client
    Orix Baseball Club Co., Ltd
  • Video

Fully renewed the brand in 2011. Announced as "Orix Buffaloes Remodeling Plan". Full renewal of concept, color, emblem, uniform, etc. Unify the visual image without blurring so that you can share the image with players, staff, sponsors, fans, and the community. In 2021, he became the league champion for the first time in 25 years. The visuals for the victory and the champion logo have been unified to win the league title for the first time in 25 years. Visuals can be one with players, staff, sponsors, fans, and the community.

A Limited company established in 2003, from its offices in Tokyo and Osaka, GWG works on various global and domestic projects for clientsin Tokyo, Osaka, Okinawa, Canada, New York, Sydney and many others places across the world. Through its inclusive and accessible approach, GWG can work for a broad range of clients across a variety of demographics.Design, development, art direction, artworking and promotion. GWG can cover every aspect of the design process for brand identity, logos, products, POS displays, catalogs, packaging, posters, advertising, web and editorial.