Virtual Summer

• Prize
  Honorable Mention in Advertising / Photography, Fashion / Photography
• Company
  2Bplusphoto
• Lead
  Tobias Meier

This editorial was shot over one day at a studio in Vancouver, B.C. The set for this photoshoot was designed to be a fresh take on a summer editorial.The set consisted of two moveable backdrops which were backlit. On them is a mirrored beach location from Seychelles.Depending on the photo, one of the backdrops was paired with a third, sky coloured installation suggesting a partial cube shape. The floor consists of a shiny black material which reflects the backdrops. The wrinkled effect of this material creates ‘virtual waves’ moving out across the floor.

2b+photo (Tobias Meier) specializes in storytelling photography for fashion and advertising. 2b+photo makes conceptual photography, with many intricacies that draw the viewer in. He carefully crafts the sets, backdrops and visual effects for contemporary photography with a pop-art and surrealist feel. His work is detailed and colorful, communicating brand aesthetics through highly stylized photography.His portfolio features international designers including designers who have been featured at Paris Fashion Week.