Bea's Detroit

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  Unsold Studio
• Lead
  Lilian Crum
• Team
  Meaghan Barry and Lilian Crum
• Client
  Bea's Detroit
• Credits
  Jason Duerr, Web Developer

Bea's Detroit is a multi-functional community space in Detroit, Michigan. Our design concept was inspired by travel and tourism campaigns that make a city, state, or country a must-see destination. Often, these campaigns feature a variety of things to do while you’re there—from simple and traditional, to weird and wacky. Similarly, Bea’s will become a go-to destination, where the amount of things to do there is seen as an asset. It’s a place that you want to return again and again because you can’t experience everything it has to offer in one trip. It’s the “place to bea”.

Run by Partners and Creative Directors, Meaghan Barry and Lilian Crum, Unsold Studio makes businesses and organizations who are in competitive markets stand out with easy-to-implement, tailored design solutions. The studio builds brands with their expertise in: brand strategy, brand identity design, CX (Customer Experience) design, graphic design, creative direction and consulting. Unsold Studio’s clients range from educational and cultural institutions to corporate and retail enterprises.