AND5

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  NINEFIVE
• Lead
  Younghee Jo
• Team
  Younghee Jo, Yerim Nam, Chungmoo Lee, Daejin Han, Minbum Kang
• Client
  NINEFIVE

AND5 is a cafe space open to anyone with the concept of a showroom of digital design company, NINEFIVE. AND5 provides customers with a differentiated experience away from their busy daily life. ?Branding itself has the half&half concept of rest and digital creativity, which is an important point in branding as a whole. The shape of the logo is also composed of '&' symbolizing rest, and '5' symbolizing digital creativity, which is applied to brand applications. It has a concept of rest and passion, daily and virtual encounters, and we explored the role digital design can play through cafe brand