MindRight - Brand Identity

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  Wunderdogs
• Lead
  Thalita Teglas
• Team
  Oliver Fitz-Gibbon, Daria Gonzalez, Olga Svitelska, Natalie Shirokova
• Client
  MindRight Health

Health-tech MindRight provides culturally-responsive daily coaching over text messages. They’re on a mission to advance health equity by making mental healthcare accessible and inclusive of communities of color and low-income families. We developed an identity that spoke to the team’s purpose and approach. The concept is based on ‘alternatives’ - an idea that celebrates MindRight’s services. The forward slash in the logo demonstrates a clear ‘before’ and ‘after’ - it speaks to how lives are changed with MindRights intervention and celebrates radical inclusion as a catalyst for progression.

Wunderdogs is a brand consultancy and accomplice to high-growth companies who want to shake up their industry. We specialize in fast and focused research, strategy, graphic and web design and development.