AVANT Modern Cuisine

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  Jiawei Wu Design
• Lead
  Jiawei Wu

Avant is a fine-dining restaurant located in Shenzhen, China. The restaurant combines culinary techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment someone steps into Avant, customers are immersed in a delightful journey through the modern and elegant branding identity that was designed from owners' journeys. The menu is designed to resemble a passport. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city.

Jiawei Wu is a communications designer who was born and raised in China and is now currently based in New York. She is dedicated to the concept of using multiple tools to achieve the highest level of visual communication. Her style of design is exceptionally unique in that she is constantly experimenting with a variety of materials. She emphasizes storytelling and expands her skills in different areas of design in order to communicate unique ideas and tell stories through her designs. She has professional experience in a variety of specializations such as branding, printmaking and photography.