C2award
Honorable Mention 2021 / TV / Film / Animation / TV

Clear Eyes - Hilary

  • Prize
    Honorable Mention in TV / TV / Film / Animation
  • Company
    Avrett Free Ginsberg
  • Lead
    Yucel Erdogan
  • Client
    Prestige Consumer Healthcare/ Clear Eyes
  • Video

AFG& and Clear Eyes have tapped Supermodel Hilary Rhoda—a real-life Clear Eyes user and fan—in a new campaign for the leading eye drop brand. The AFG&-created Your Eyes Deserve The Best campaign stars Ms. Rhoda in a series of intimate testimonials showcasing Clear Eyes’ one-drop promise and 12-hour relief claims.