C2award
Honorable Mention 2021 / TV / Film / Animation / Animations

1 Million Strong & Counting

  • Prize
    Honorable Mention in Animations / TV / Film / Animation
  • Lead
    Demonstrate
  • Team
    Sean DallasKidd, Joey Hodges, Valerie Troung, Marissa Gonzalez, Tennyson Wilson, Julia Neff, Zach Barker, Andrew Peth, Scott Iverson, Seleba Ouattara, Cody Goins, Jordan Flood
  • Client
    Crystal Geyser® Alpine Spring Water®
  • Credits
    Brave Media, Powerhouse Animation
  • Video

The “1 Million Strong & Counting" campaign spotlights CG Roxane's twenty-year partnership with American Forests, celebrating their 1 millionth tree planted in 2021, and reflecting on CG Roxane's renewed commitment to plant a million more. Building on its 2020 campaign, "The Water Obsessed," these three additional videos (1 Million Strong & Counting, A Commitment to Community, and A Commitment to Sustainability) highlight CG Roxane's commitment to sustainable action, from planting trees, to protecting rivers, to using at least 50% recycled PET materials in their plastic bottles.

Demonstrate is an independent award-winning, minority owned, full-service marketing and communications agency. SF | NYC | MIA | ATX