Shef

• Prize
  Honorable Mention in Brand identity / Branding
• Company
  Chello
• Lead
  Natalie Wong
• Team
  Celina Siriyos, William Nghiem, Tristan Velasco, Sophie Taylor, Archie De Sales, Rosie Dingle
• Client
  Shef

We re-envisioned the Shef brand by translating research findings into a unique creative idea and tone of voice. The food photography immediately evokes feelings of warmth and community, unified by scenes of hands holding bowls of food. Inspired by the use of accents across diverse languages, the Shef brandmark was developed by using a simple sans-serif typeface, using a bowl over the 'e' as Shef's own accent. The colour palette is drawn from the array of ethnicities represented and our imagery focuses on the vibrancy of our shefs, hands involved in food preparation and the meals themselves.

Chello is a brand and content agency, based in Sydney. We build meaningful brands and make creative content through strategy, animation, film, photography, graphic design and storytelling.