C2award
Honorable Mention 2021 / Branding / Brand identity

Selangor State Rebranding

  • Prize
    Honorable Mention in Brand identity / Branding
  • University
    Sunway University
  • Lead
    Loreen Mutuku

Selangor is a state on the west coast of Peninsular Malaysia. It is the most developed and progressive state in Malaysia and is a beacon of abundance and prosperity, famed for its highly skilled and innovative knowledge-workforce as well as a beautiful cosmopolitan living standard. The rebranding was inspired by portraying Selangor as a state that unapologetically embraces and champions urban development, and a logo inspired by its map & districts.Hi, my name is Loreen Mutuku from Kenya. I am a Graphic designer passionate about brand identity, typography, editorial design and art direction.