IAM Companion Made Better

• Prize
  Honorable Mention in Brand Activation / Branding
• University
  Nanyang Polytechnic
• Lead
  Jie Xiang Charles Yao
• Video
  Link to video

IAM is a lifestyle companion brand that befriends and communicates with tech-savvy users so that they have a channel to rant to when in stress, seek advice, or just someone to talk to in general. IAM will be your friend and your listening ear, being right there for you anywhere, anytime. By utilising artificial intelligence with machine learning, IAM can provide human-like support and personalise the service right to your needs.

Out of the box concepts. Innovative and engaging. Design and photography for brands and people. Hi, I'm Charles, and I design for good. Since young, I had a passion in design and photography, and for many years, I’ve explored this medium, to bring design to life and improve user experiences. I look for new ways to innovate on designs and work creatively. For me, good design is a way to arrest the audience, to plant a little aspiration in their hearts, to be eager to turn the page and learn more about the idea. Ultimately, it’s about creating momentous visuals!