C2award
Honorable Mention 2021 / Packaging / Sports packaging

Big Lift Packaging Design

  • Prize
    Honorable Mention in Sports packaging / Packaging
  • University
    Texas A&M University - Commerce
  • Lead
    Hunter Paulsen

Product packaging redesign for Big Lift Whey Protein Powder to gain more shelf attention. Design is inspired from kettle bell weight instantly recognizable to any weightlifting or fitness training enthusiast, while incorporating new product logo and color scheme. Intent it to provide something functional which will stand out from the existing array of barrel-shaped containers used by other brands.

Visual Communication Art Student