Honorable Mention 2020 / Branding / Brand identity 
A Boldly Unapologetic Rebrand
- PrizeHonorable Mention in Brand identity / Branding
- CompanyJoybyte
- LeadSunny Manning
- TeamSunny Manning, Tory Howell
- ClientNational Harm Reduction Coalition
- CreditsTriniti Burton, Lizzie Maldonado, Jen Sarduy
- Video
National Harm Reduction Coalition is a 25-year old organization that creates spaces for dialogue and action to help heal the harms caused by racialized drug policies. As we entered 2020, NHRC knew they needed a refreshed brand that was powerful enough to mobilize a movement and demand equity for marginalized groups affected by the war on drugs.The passionate leaders at NHRC and master creators at Joybyte created a new brand that honors NHRC’s past and reflects all the beauty and complexity of harm reduction. It is boldly unapologetic and mirrors the vision of harm reduction as radical love.
