C2award
Honorable Mention 2020 / Advertising / Integrated campaigns

More Than Your Banker

  • Prize
    Honorable Mention in Integrated campaigns / Advertising
  • Company
    Revel Advertising
  • Lead
    Chris Jarratt
  • Team
    Cameron Duneman, Micha White, Shelby Greninger, Nicole Jarratt
  • Client
    The Bank of Missouri
  • Credits
    Photo:Travis Howard, Zayne Williams, DP:Sam Holder
  • Video

In an effort to position The Bank of Missouri as the community bank they are, the More Than Your Banker campaign leveraged the bank employees’ community involvement and volunteerism in an authentic way. After an internal bank survey, we identify a number of philanthropic activities that bank employees participate in. We used this information to develop various scenarios to insert bank employees into for the campaign. The juxtaposition of buttoned-up bankers doing non-bank activities creates a memorable yet arresting image in an industry that normally suffers from a sea of sameness.