Maybelline Bodega

• Prize
  Honorable Mention in Brand Activation / Branding
• Company
  Agency Guacamole
• Lead
  Monica Hyun
• Client
  Maybelline New York

Maybelline New York partnered with Agency Guacamole, to concept, plan and produce an influencer and professional make-up artist-facing activation in LA to celebrate the brand’s newest launches. Inspired by their NYC roots, Agency Guacamole transported guests to their very own convenience store, the Maybelline bodega. The pop-up, built from scratch, contained rows of corner store aisles—categorized by Eyes, Brows, Lips and Face. The success of the event was proven by the social love from those who experienced the first-ever Maybelline Bodega, with a reach of 10.5M people via social media.