C2award
Honorable Mention 2020 / Branding / Corporate identity

Healthier Inclusive World

  • Prize
    Honorable Mention in Corporate identity / Branding, Social responsibility Focus / Social Responsibility
  • Company
    W2O
  • Lead
    Natalie Bishop, Maya Ollie and Tom Martin
  • Team
    Natalie Bishop, Maya Ollie, Tom Martin, Kelly Ieno, Aaron Strout, Wendy Carhart
  • Client
    N/A
  • Video

To celebrate June, PRIDE month, W2O created a video that celebrated the landmark SCOTUS victory in LGBTQ+ rights in the workplace. As a healthcare organization, we felt we had a responsibility to denounce the current administration’s revoking of transgender health protections. The video ends with a CTA spotlighting organizations who advocate for health equity and legal justice, for transgender folx to inspire action. The world is its healthiest when it is most inclusive.

Founded by Jim Weiss in 2001 and built on an ethos of entrepreneurship, staying fluid and doing the right thing, W2O has achieved 18 years of uninterrupted growth while remaining fiercely independent. W2O is an alchemic mix of 1,400 people and hundreds of clients and partners – working from bench to bedside – to make the world a healthier place. Driven by data, W2O applies proprietary analytics and best-in-class technology to build insights that power creative ideas and concepts. W2O seeks to become the partner of choice to empower optimal healthcare knowledge, access and outcomes.