Honorable Mention 2020 / Packaging / Beauty & Health

THE GENDERMORE PACKAGE

  • Prize
    Honorable Mention in Beauty & Health / Packaging
  • University
    Pratt Institute
  • Designer
    Jane Wu

The current gender-neutral packaging relies on the absence of distinct characteristics. This project proposes that rather than stripping away gender qualities to create a gender-less package, a more vibrant solution could be developed by amplifying genderness. The use of maximalism for both the graphic and structural design elements will add all more gender qualities, thereby creating a gender-ambiguous package.