C2award
Honorable Mention 2020 / Posters / Cause

Profiles in Resilience Poster Series

  • Prize
    Honorable Mention in Cause / Posters, Social responsibility Focus / Social Responsibility
  • Company
    W2O
  • Lead
    Carolyn Sheehan-Gargano and Morgan Farrell
  • Team
    Damon Powell (Global Harvest), Georgia Knowles (On the Move), Liam O’Donnell (Pushing Through), Derrick Bell (Dare to Shine), Lil Tuffy (Teamwork)
  • Client
    International AIDS Society (AIDS 2020)
  • Credits
    Copy: Carly Feinman, Account: Mike Nelson
  • Video

W2O partnered with the International AIDS Society (IAS) as the regional agency of record for AIDS 2020, the 23rd International AIDS Conference. The theme, resilience, was chosen as a nod to how far the HIV community has come since 1990, the last time this conference was held. A ‘Profiles in Resilience’ poster series campaign was launched to drive awareness of the event, showcase the diversity of resiliency across the HIV community and celebrate the people behind the HIV movement. These works of art were inspired by the extraordinary work individuals are doing to advance the HIV response.

Founded by Jim Weiss in 2001 and built on an ethos of entrepreneurship, staying fluid and doing the right thing, W2O has achieved 18 years of uninterrupted growth while remaining fiercely independent. W2O is an alchemic mix of 1,400 people and hundreds of clients and partners – working from bench to bedside – to make the world a healthier place. Driven by data, W2O applies proprietary analytics and best-in-class technology to build insights that power creative ideas and concepts. W2O seeks to become the partner of choice to empower optimal healthcare knowledge, access and outcomes.