C2award
Honorable Mention 2020 / Exhibition design / Temporary exhibitions

STARBLOCKS: Learning From Local Seniors

  • Prize
    Honorable Mention in Temporary exhibitions / Exhibition design
  • University
    Fashion Institute of Technology
  • Lead
    Changhyun Lee
  • Video

Starblocks is a Starbucks branded project dedicated to rejuvenating underserved urban communities. Senior adults from East Harlem co-create programs and learning experiences that elicit the sharing of histories, cultures and expertise to inspire locals and international visitors. The goal is for locals and visitors to form connections with the seniors and the community, and transform the street into a permanent gathering space for the community. By applying the Starblocks framework to other neighborhoods, Starbucks can improve its authenticity as a champion of local communities.