Honorable Mention 2020 / Advertising / Integrated campaigns

Reverse Pac-Man

  • Prize
    Honorable Mention in Integrated campaigns / Advertising
  • University
    Syracuse University
  • Designer
    Huixin Xian
  • Design Team
    Huixin Xian, Joshua Race

Opioid addiction is hidden in plain sight. Family and friends have the power to prevent it. Little did we realize, Pac-Man has always been addicted to dots. The ghosts are there to prevent him from an overdose.Aiming to educate the public and to raise awareness for opioid addiction prevention, this integrated campaign unravels a common narrative from a fresh perspective of Pac-man's life. From outdoor experiential engagement to mobile interaction, it reaches audiences from all walks of life using a familiar and compelling medium.