C2award
Honorable Mention 2020 / Social Responsibility / Social responsibility Focus

We are not for profit

  • Prize
    Honorable Mention in Social responsibility Focus / Social Responsibility
  • Company
    Beyond and Duncan Channon
  • Lead
    Beyond
  • Client
    CTCP

The tobacco industry has been exploiting the African American community for decades through the use of Menthol flavored cigarettes, manipulative marketing tactics and putting money in the pockets of “community leaders”.We Are Not Profit is a mobile focused web experience that sheds light on these manipulative and deceitful tactics through thoughtful and simple UI design and timely and contextually relevant animations and interactions. The experience provides clarity to a complex problem and gives our audience impactful ways to communicate their concern to people in a position of power.

Beyond is a design and technology agency that builds world class products for the digital age. We help our clients make better versions of themselves.With studios in London, New York and San Francisco we provide design and technology services to leading companies including Google, Facebook, Paypal, Mailchimp, Snapchat, Just Eat, PurpleBricks and the Royal College of Art. Beyond is part of the Next Fifteen Group, an AIM listed company. For more information, please visit BYND.com.