C2award
Honorable Mention 2020 / Typography / Typefaces

Low Classic

  • Prize
    Honorable Mention in Typefaces / Typography
  • Lead
    Yaman Hu
  • Client
    Low Classic

Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.