Maple Hill: The New Look of 100% Grassfed Organic Dairy

• Prize
  Honorable Mention in Food / Packaging
• Company
  OffWhite Co
• Lead
  Josh White
• Team
  Josh White, Ross Palumbo, Michael Del Pup, Nicole Alvarez, Chen Yan, Lindsay Spisak, Meng Hsuan Lin, Julia Meck
• Client
  Maple Hill
• Credits
  Russ and Lori Anzalone; Jean Schwarzwalder

Maple Hill, a 100% grassfed organic dairy, aimed to grow its business and reach a broader consumer base. OffWhite Co identified an opportunity for Maple Hill to own the grassfed space and tell its unique brand story. Calling out “organic” and using a custom-photographed grass bed from the company’s farm, OffWhite nestled fruit and flavor imagery in each product flavor and portrayed real cow portraits for milk products, each with a name, backstory and farm location. The Maple Hill rebrand resulted in 40-50% annual growth for the product line and a more than 80% consumer purchase intent rating.

Principal and Creative Director of NYC-based brand and design agency, OffWhite Co., Josh White has more than two decades of experience transforming some of the world’s most successful companies through the intersection of creative product development, brand strategy and technology. An industry veteran, Mr. White has worked with brand name powerhouses – from Fortune 500 companies to start-ups – including Maple Hill, Chobani, Nightfood and Fuel For Fire. His award-winning campaigns have played a key role in re-inventing brands and helping clients advance their companies to the next level.