Honorable Mention 2020 / Packaging / Food

Nightfood ® Nighttime Ice Cream: Satisfy Your Inner Cravemonster

  • Prize
    Honorable Mention in Food / Packaging
  • Company
    OffWhite Co
  • Designer
    Josh White
  • Design Team
    Josh White, Michael Del Pup, Ross Palumbo, Nicole Alvarez, Chen Yan, Lindsay Spisak, Meng Hsuan Lin

Nightfood, a delicious, sleep-friendly ice cream, provides a healthy, guilt-free way to indulge in nighttime cravings. OffWhite Co illustrated a series of Cravemonster characters hugging their ice cream scoop to help consumers connect with their inner Cravemonster with each lick. The characters mimic the flavor they represent: for Cherry Eclipse, the red monster has cherry-shaped eyes; the brown Cookies n’ Dreams monster’s body resembles a cookie. All flavors have nocturnal names and soothing Zzzs, round shapes, soft lettering and moon shape over the “i” in Nightfood to complete the packaging.

Principal and Creative Director of NYC-based brand and design agency, OffWhite Co., Josh White has more than two decades of experience transforming some of the world’s most successful companies through the intersection of creative product development, brand strategy and technology. An industry veteran, Mr. White has worked with brand name powerhouses – from Fortune 500 companies to start-ups – including Maple Hill, Chobani, Nightfood and Fuel For Fire. His award-winning campaigns have played a key role in re-inventing brands and helping clients advance their companies to the next level.