Human Rights Campaign

• Prize
  Honorable Mention in Social responsibility Focus / Social Responsibility
• Company
  DCF Advertising
• Lead
  James DeAngelo
• Team
  Lizzy Kitces, Amy Williams, Joy Yih, Miryam Julien, John Fortune
• Client
  New York City Commission on Human Rights

The NYC Human Rights Law states that all New Yorkers have the right to live free from bias and hate. Yet, in the past few years, discrimination cases and complaints have nearly doubled.This powerful anti-discrimination campaign is comprised of testimonial-style print ads featuring 6 New Yorkers and their unique stories of discrimination. Whether it be race, religion, or immigration status, each story is anchored under the tagline: “I Should Have The Right.” The visually stunning series urges New Yorkers to call the commission if they too experienced discrimination.