Honorable Mention 2019 / Advertising / Outdoor advertising

An absurdly new golden age of food

  • Prize
    Honorable Mention in Outdoor advertising / Advertising
  • Designer
    Butchershop
  • Design Team
    Chandler Oseland, Caroline Fox, Ben McNutt

We took a hard look at today’s dinner table. We saw an opportunity for the brand to celebrate the cultural moment, while standing out from holier-than-thou food messages or stereotypical images of “perfect home, perfect family” that flood the market.We delivered strategic use of OOH in targeted zip codes throughout San Francisco, along with geo-targeted digital video through Hulu and Comcast, and brand new van wraps. Two weeks following the launch, goodeggs.com had a 25% increase in site traffic and double the average CTR. The video campaign had a 96% VCR, far exceeding industry standards.