Automation Anywhere: Imagine London 2019

• Prize
  Honorable Mention in Other / Exhibition design
• Company
  Design In Mind
• Lead
  Katie Otis
• Team
  Katie Otis, Raymond Santiago
• Client
  Automation Anywhere
• Video
  Link to video

Automation Anywhere wanted to level up this year's conference by informing attendees that their software doesn’t exist to take over, but rather to reflect the existing workforce. To tell their story, we created an immersive mirror theme that started online and flowed seamlessly throughout the space, pushing the idea of reflection and adaptation. To add that extra wow factor, we designed an iconic 14-foot model that slowly rotated on a massive turntable. Mirror panels coated the logo, reflecting London’s skyline and the event attendees, leaving a lasting, memorable impact.