Ready to Disrupt Booklet

• Prize
  Honorable Mention in Brochures / Books
• Company
  Design In Mind
• Lead
  Katie Otis
• Team
  Katie Otis, Eric Hoang, Craig Pinto
• Client
  LinkedIn

LinkedIn recently launched a new applicant tracking system called Talent Hub that integrates with other LinkedIn products to help companies better source, manage, and hire candidates on one single platform. Our challenge was to create a booklet that informs sales reps of the new game-changing product and inspires them to disrupt the market. We chose a design loosely inspired by the French revolution using graphical elements that speak to the idea of strength, grit, and nonconformity. Pushing the theme of ‘perseverance’, we balanced each page with bold photography and motivational copy.