C2award
Honorable Mention 2019 / Posters / Motivational

Navigant Consulting

  • Prize
    Honorable Mention in Motivational / Posters
  • Company
    Starfish Integrated Brand Experiences
  • Lead
    Vasily Davydov
  • Team
    Vasily Davydov, Samantha Schaevitz, Larry Goldstein
  • Client
    Navigant Consulting
  • Credits
    David Kessler, Rachel Goldner, Grant Wood

Navigant Consulting engaged Starfish to develop an internal campaign to empower employees and ultimately shift their understanding of themselves from tactical performers to contributors with higher-order impact. Starfish created a series of posters spotlighting individual employees. Each unique headline was derived from one-on-one interviews, supported by sophisticated photography of the subject framed by an enlarged piece of the Navigant logomark. The poster designs were purpose-built to live both in isolation and in a unified manner. The posters are displayed in Chicago and New York offices.

Starfish is a branding and creative communications agency founded on the philosophy that the brand experience is the brand. It is our strong belief that a brand is the sum total of all the interactions a customer has with a brand, and we work tirelessly to ensure that all of a brand’s expressions are in sync. We believe that the most effective marketing starts with a sound brand strategy and employ proprietary methodologies to achieve an extraordinary level of brand integration.