C2award
Honorable Mention 2019 / Other Graphic Design / Other Graphic Design

False Friends

  • Prize
    Honorable Mention in Other Graphic Design / Other Graphic Design
  • University
    National Institute of Design, Ahmedabad
  • Lead
    Sharan Adka

The project based primarily for children, tries to bridge the language gap that prevents interaction between people of different cultures through the use of false friends. False friends are words from different languages that sound the same but have very different (and often funny) meanings. The illustrated reversible cards explores these in 8 languages and gives an insight into not just meanings but also into scripts and traditions. In an age where unity is the need of the hour, I believe it could start small by increasing the worldview of the young child through language and illustrations.