Amedei Proposal

• Prize
  Honorable Mention in Food / Packaging
• University
  Liceo Artistico Porta Romana
• Lead
  Dario Calonaci

I was hired by "Colorful Concepts", one of the brand distributors at the time, to tackle a redesign of the current products look. To define a clear identity, I decided to settle on a single "Tuscanian yellow" color for all lines, plus the detection, definition and visualization of six reading levels, each to be made by a different font with its feelings and a custom stencil. An handmade, territory driven illustration was delivered as well - to define the roots of the brand; plus, for the first time, each chocolate award was given recognition. Sadly, client vanished and remained just a proposal

Award Winning Designer and Published Author in the Web field