C2award
Honorable Mention 2019 / Branding / Brand identity

Jingze

  • Prize
    Honorable Mention in Brand identity / Branding
  • Company
    Brandcourage
  • Lead
    Kok Hsiung
  • Team
    Aurea Chan
  • Client
    KAN Capital Group SB
  • Credits
    Project Management by Charmain Tan

A modern Asian restaurant brand concept named after its creator, Chef Nick’s Chinese name.“JingZe’s ‘Traditions of Tomorrow’ will be a modern Asian concept that has been curated, to bring to Kuala Lumpur, the first of its kind and elevate dining experiences. JingZe will excel in food quality that will set a new standard, where our maestros will bring a level of personal attention that will be echoed in all aspects of the brand experience.”The programme focused on establishing a strong visual identity in the form of a wordmark to best represent JingZe’s proposition.