HengShun ZhenJiang Vinegar Redesign

• Prize
  Winner in Food / Packaging
• University
  School of Visual Arts
• Lead
  Yutong Hu

Context: This project reimagines the packaging of Zhenjiang Vinegar, a condiment from my hometown. Beyond aesthetics, it serves as a personal statement—challenging the obscurity of Zhenjiang and reshaping perceptions of its cultural identity.Solution: A gradient from pink to green defies traditional food packaging norms, making the design striking and contemporary. The packaging reflects both heritage and modernity, turning an everyday product into a cultural emblem.Results: This redesign not only elevates Zhenjiang Vinegar’s presence but also reclaims pride in my hometown.