The Message You Don't Want to Miss

• Prize
  Winner in Digital marketing / Advertising
• University
  University of the Arts London
• Lead
  Xinyu Liu
• Project Link
  View
• Team
  Jianing Cheng (cinematography, lighting), Hongyu Bu (production assistant), Hongyu Ma (production assistant)
• Video
  Link to video

This project explores media literacy and the challenge of navigating today’s attention-driven digital landscape. As boundaries between content and advertising blur, audiences engage with information unaware of underlying persuasion. Beginning as a serious news report, the work shifts into a chaotic ad stream, reflecting modern media complexity. By merging storytelling with journalism and marketing insights, it highlights the need for ethical governance and informed consumption. Actively immersing viewers in the problem it critiques, the work enhances engagement and self-reflection.

Multidisciplinary artist and designer spanning video, sound, installation, animation, graphic design and text.