Hopscotch – "A Wishful Way" 2024 USA Tour

• Prize
  Winner in Brand identity / Branding
• University
  Maryland Institute College of Art
• Lead
  Hanshu Ma

Brand identity for Hopscotch, a Wuhan-born, Beijing-based trio, covering naming, concept development, CD design, posters, and merchandise for their 2024 U.S. tour, A Wishful Way.Inspired by lead singer Tian Yuan’s reflection—"There are so many coincidences about this album. It was some kind of game."—the identity embraces the spontaneity and lightness of Hopscotch as both a childhood game and a metaphor for the band’s fluid, effortless sound. The design captures a sense of playfulness, chance, and movement, mirroring the organic yet unpredictable rhythms of their music.