Norton Simon Museum

• Prize
  Winner in Brand identity / Branding
• University
  Artcenter College of Design
• Lead
  Minhyung Eom

The Norton Simon Art Museum rebranding project addresses the museum's current challenge of attracting young audiences.Inspired by the museum's architectural textures, the new identity features a narrow rectangular grid, modern typography, vibrant colors, and captivating art images. This visually appealing design will refresh the museum's image to better engage young art enthusiasts and increase their overall interest and attendance.