Love Your Hearing: Campaign for Hearing Protection

• Prize
  Winner in Outdoor advertising / Advertising
• University
  Swinburne University of Technology
• Lead
  Gael Franklin
• Video
  Link to video

Most concert-goers do not wear hearing protection. Many music events are 100dB, and exposure to that sound level for just 15 minutes risks hearing damage (Donoughue, 2018). The Love Your Hearing campaign aims to garner attention, educate, and encourage the target audience to consider the consequences of their choices, with a view to normalising the wearing of hearing protection at loud music events.Reference: Donoughue, P. (2018, March 3). We sent Double J’s Zan Rowe to get a hearing test. Here’s what happened. ABC News. https://www.abc.net.au/news/2018-03-03/zan-rowe-hearing-test/9493406

Gael Franklin is a New Zealander living and studying in Melbourne, Australia. Gael is a passionate Communication Designer who believes that considered design has the potential to gain attention, change ideas and enhance lives.