BLOOM x COLLAB

• Prize
  Winner in Limited Edition / Packaging
• University
  Parsons School of Design
• Lead
  Hyewon Lee

The brand identity for the Bloom, Science and Nature Festival in Copenhagen, and their energy drink, COLLAB, is inspired by close-up views of natural elements. Abstract line drawings of elements from a tree are used consistently throughout to create a cohesive visual to illustrate the connection to nature.Color gradients are used as backgrounds to bring energy and vibrancy to the visuals, and two fonts, sans-serif and serif, work together across all graphics for a lively but cohesive feel.