23rd Asian Games Seoul 2038

• Prize
  Winner in Integrated campaigns / Advertising
• University
  School of The Art Institute of Chicago
• Lead
  Kyujin Han
• Video
  Link to video

The identity for the 23rd Asian Games Seoul 2038 draws from Seoul's dynamic blend of tradition and modernity. Inspired by the Four Great Gates, geometric forms reimagine these historic landmarks into a dynamic mark that conveys motion and harmony. Modern typography and Ogansaek, colors derived from Korea’s traditional palette, symbolize cultural balance and unity. Together, these elements reflect Seoul’s vibrant energy and the Asian Games’ mission to celebrate diversity and unite nations through sports.