HTML 7277

• Prize
  Winner in Websites / Online Media
• University
  Fashion Institute of Technology
• Lead
  Hyungmin Lee
• Team
  Hyungmin Lee, Hirotaro Murayama, Yeajin Lim
• Credits
  Photo:Yeajin Lim, Solomon Lee, Tais Simon

I created html7277.com, the official website for my brand, entirely on my own, from initial concept and design to front-end coding and execution. My goal was to extend the dystopian narrative of HTML 7277 into the digital space, ensuring the site functioned not just as a platform but as an extension of the brand’s identity. By taking full control of UX/UI design and coding without relying on templates, I was able to craft a website that reflects the same structural precision, experimental approach, and narrative consistency as my garments. This project highlights my ability to merge creative