Unitree Brand Transformation

• Prize
  Best of Best in Typefaces / Typography
  Winner in Brand identity / Branding
• University
  Parsons
• Lead
  Eigo Cong

Unitree is a robotics company specializing in humanoids, quadruped robots, and robotic arms.Its mission is to become humanity’s technological tree, extending its robotic innovations across the solar system.The identity has a Next-Generation logo system, evolving from a 1st generation static logo, to a 2nd generation dynamic logo, and finally a Next-Generation real-time adaptive logo.The need for brand transformation is explained in the problems & solutions section in the website page.